The death drive serves as the central concept for the brand, profoundly influencing its aesthetic. Considering the enigma surrounding death, an experience unattainable for anyone to articulate. We grapple with the fear of nothingness, a concept that eludes concrete understanding. This existential question prompts a shift in perspective, compelling us to focus on preserving and asserting control over what we have.

“Burn Live,” the brand’s name, encapsulates this ethos. It signifies the burning intensity with which we approach life, embracing vivacity and energy. We burn, we live, embodying a vibrant existence that contrasts the mysterious void of death.